Where did your last five customers come from?
A Google search? An ad you paid for? A truck someone saw outside a job?
Now the harder one: how many of your past $2,000+ customers know you'd welcome them sending someone your way?
Not sure? That's not because they don't like you. Nobody's ever asked them right, or kept track of what happened after.
Who knows your business best?
Not a marketing consultant. Not an ad algorithm. Not a lead site selling your name to three other contractors this week. Your own past customers know exactly why people choose you, and why they'd choose you again.
So why does almost nobody use that? Not because it doesn't work. Research on small businesses turns up three real reasons: fear of what the feedback might say, not knowing how to set it up, and assuming it costs more than it's worth. That's friction, not doubt.
What does a new customer cost you right now?
Add up what you spent on your last few paid leads — including the ones that never picked up. In the trades, paid local search commonly runs $30 to $160+ per lead, before a job's even booked. On a shared-lead marketplace, that same lead is often sold to three or four other contractors too.
Now do the other math. What did your last referral cost? A few hundred dollars, paid once the job closed, to someone who'd already vouched for you.
Are referred customers actually different?
A Wharton and Goethe University study tracked nearly 10,000 bank customers for 33 months. Referred customers carried 16–25% higher lifetime value and were 18% less likely to churn — and the gap held over time, it didn't shrink.
A newer study, published through Harvard Business Review, found referred customers go on to refer 30–57% more customers themselves. Once someone's been referred, referring stops feeling like a pitch and starts feeling normal.
That's not a marketing tactic. That's a compounding asset sitting untouched in your customer list.
So why hasn't this happened for your business yet?
If you believe all of that, the real question isn't whether referrals work. It's why you don't have a system running.
Do you have an easy way for a happy customer to send you someone, today? Would they know how, without texting you first? If they did refer someone, would you remember to say thank you — or even know it happened?
If any answer is no, you're the norm, not the exception. Most small businesses never build a formal referral system, even though they'd call it their best channel if you asked. Building one means software, emails, tracking, remembering to keep it alive. That's not on you. It's just not the job you signed up for.
Word of mouth is the oldest way to grow a business. We just made it easier.
Keep your ads, your SEO, whatever's already working. FYI Link runs alongside it — the one piece almost nobody actually builds.
Your own branded link and QR code, ready to share.
No developer, no plugin, no IT call. Print it on an invoice, a truck decal, a sign. Text it. Done.
Turning a customer into a Referrer is one link away.
Send a customer your FYI Link whenever you want — after a job, or months later. They sign up with an email and a code, no password, and get their own personal link to pass along.
One click sends the thank-you.
Mark a job complete on your dashboard and FYI Link sends a real thank-you and a quick check-in — not a coupon blast. It's the moment most businesses forget. One click, and it's covered.
Every introduction tracked, contact info right there.
See who referred whom, what stage they're at, when to say thanks. Every prospect's email and phone sit right on the referral. Export your whole Referrer list in one click.
You control the reward. We never touch the money.
You set the amount and pay it directly — e-transfer, PayPal, however you already pay people. We're not a payment processor and we don't take a cut.
Referrers make it their own.
Keep the reward, or tell their friend what they're putting it toward — a family trip, their kid's team, a cause they support. Their choice. It's what makes sharing your link feel like a favor, not a hustle.
No coupon-app feel.
No leaderboards, no point totals. Just a clean page that looks like it came from a real business — because it did.
Apply, and we'll set you up personally.
Tell us about your business. We bill you directly and set up your account by hand. Your login lands by email as soon as it's ready.
Send any customer their FYI Link, anytime.
They sign up in seconds and get their own link to share. Add your Link or QR code to your email signature, website, marketing material and more..
Mark the job complete — one click.
FYI Link sends the thank-you. No email to write, nothing to remember. Each customer receives an invite to your FYILink as well.
Say thank you, on your terms.
When a referral turns into real business, you've set the reward and pay it directly. Referrer's uses rewards for a family trip, kids team or a local cause they support. Entirely up to them.
No per-lead fees. No cut of your job value. No software to install. Unlimited offers, unlimited links, one flat rate.
6-Month Plan
$49/month, $294 total (6-month minimum)
Annual Plan
$39/month, $468 total (12-month minimum) — saves over $100 versus two 6-month terms back to back
No card online, ever. We bill you directly and set up your account by hand — no checkout page, nothing to remember to cancel.
One closed referral on a $2,000+ job covers either plan for the full term. Everything after that is upside.
We'll put a real number behind this, not a vague promise.
On the 6-Month Plan
Invite 15 past customers. No paid referral in 6 months? Your next term's free.
On the Annual Plan
Invite 30 past customers. No paid referral in 12 months? Your next year's free.
No fine print built to get us out of it. Get your past customers into the system, and we'll back the result.
You already answered the question at the top of this page. You just haven't acted on it.
Apply for FYI Link. Tell us about your business — we'll set your account up personally. No checkout, no card, just a real person getting you live.